It all started with a joke. “We’ll call it The Bitter Housewife,” I suggested after my husband Dan asked if I thought we could actually make a living selling cocktail bitters. He registered the website on the spot. I’m generally of the mind that making things from scratch produces better results than store bought. However, I was doubtful bitters would be the same. I tried anyway. Dan and I were pleasantly surprised by the results and I set about making the perfect bitters for an old fashioned. At the time, there was nothing on the market that spoke to women in an intelligent way. I wanted to create something that didn’t intimidate or exclude the novice, but also didn’t talk down to anyone. I wanted to create a brand for me and my friends – whiskey drinking, fun loving, go-getting women.